Privacy Policy - Lorin Silva

Effective Date: May 9, 2026

This Privacy Policy explains how Lorin Silva (“we,” “us,” or “our”) collects, uses, and shares information when you visit lorinsilva.com, sign up for one of our programs or services, download a free resource, or otherwise interact with us.

We keep this short. We keep it honest. If anything is unclear, contact us at lorinsilva.com/contact

1. Who We Are

Lorin Silva is a California-based training, coaching, and operations business. We run programs including The Uplevel and VA Career Explorer, and we deliver done-for-you services through our team. Our website is lorinsilva.com.

For the purposes of this policy, the business is operated by Lorin Silva, located in El Cajon, California, USA.

2. Information We Collect

Information you give us directly

We collect information you choose to share when you:

Subscribe to our email list or download a free resource (name, email address)
Fill out a contact form, intake form, or application (name, email, phone, business details, anything you write in the form)
Schedule a call (name, email, calendar details)
Enroll in a program or purchase a service (billing name, billing address, payment information processed by our payment processor)
Send us an email or message (anything contained in your message)
Participate in coaching sessions, group calls, or program activities (your responses, comments, work submitted)

Information collected automatically

When you visit lorinsilva.com, we and our service providers may automatically collect:

Device and browser information (browser type, operating system, screen size)
IP address and approximate location
Pages you visit, time spent, links clicked
Referring website
Cookies, web beacons, and similar tracking technologies (see Section 7)

Information from third parties

If you connect with us through social media (Instagram, LinkedIn, Facebook), we may receive limited profile information from those platforms based on your privacy settings on each platform.

Categories of personal information (CCPA)

Under the California Consumer Privacy Act, the categories of personal information we have collected in the past twelve months include:

Identifiers (name, email address, mailing address, IP address, online identifiers)
Commercial information (purchase history, program enrollment, payment records)
Internet or network activity (browsing history on our site, interactions with emails, cookie data)
Geolocation data (approximate location derived from IP address)
Professional or employment information (job title, business type, work history, only when you share it with us through a form, application, or coaching session)
Education information (relevant for VA Career Explorer applicants who share their background)
Inferences (preferences and program fit drawn from the categories above)

We do not knowingly collect sensitive personal information (such as Social Security numbers, government IDs, or precise geolocation) through the website.

Sources of personal information

We collect personal information from these sources:

Directly from you (forms, emails, conversations, program participation)
Automatically from your device when you visit our website
From social media platforms when you interact with us there
From service providers (for example, our payment processor confirms a payment, our email platform reports email opens and clicks)

3. How We Use Your Information

We use your information to:

Deliver the resource, program, service, or response you requested
Communicate with you about your account, your program, your invoices, or your active engagement with us
Send marketing emails about our programs, services, and content (you can unsubscribe at any time)
Run and improve lorinsilva.com
Understand which content and offers resonate with our audience
Process payments
Comply with legal obligations and protect our rights
Prevent fraud and abuse

We do not sell your personal information.

Legal basis for processing (GDPR)

If you are in the European Economic Area or United Kingdom, we process your personal information on these legal bases:

Consent. When you opt in to marketing emails, optional cookies, or share information voluntarily.
Contract. When we need to process information to deliver a program or service you have purchased.
Legitimate interests. For website security, analytics, fraud prevention, and operating our business, balanced against your rights.
Legal obligation. When required to comply with tax, accounting, or other laws.

You can withdraw consent at any time without affecting the lawfulness of processing before withdrawal.

4. How We Share Your Information

We share your information only with the people and tools that help us run the business.

Our team

Our internal team and contractors who help deliver programs, services, and operations may access your information on a need-to-know basis. Everyone on our team is bound by confidentiality.

Service providers

We use trusted third-party tools to run our business. Each of them has its own privacy policy. The main ones are:

Email marketing: HootHost and MailerLite (email list, sequences, broadcasts, link tracking)
Forms and content: Notion (program applications, intake forms, internal documentation)
Payments: Stripe (payment processing for programs and services)
Website hosting: HootHost (WordPress hosting)
Workspace and email: Google Workspace (business email, calendar, file storage)
Analytics: Google Analytics, if installed (website traffic and behavior)
AI tools: Anthropic (Claude AI assistant, used for writing, planning, and operations as described in Section 5)

If we add or change a major tool, we will update this policy.

Categories of third parties

The categories of third parties with whom we share personal information include:

Service providers (the tools listed above)
Professional advisors (attorneys, accountants, when relevant)
AI providers (for non-financial use, see Section 5)
Government authorities and law enforcement (when legally required)
A successor entity (if our business is sold or merged)

With your consent

We may share your information for any other purpose with your explicit consent.

Legal and safety

We may share information when required by law, when responding to legal process, or when needed to protect our rights, our business, or another person’s safety.

Business transfer

If our business is ever sold, merged, or transferred, your information may transfer with it. We will notify you if that happens.

International data transfers

Our service providers and AI tools are based primarily in the United States. If you visit our website or interact with us from outside the US, your information will be transferred to and processed in the United States. By using lorinsilva.com, you consent to this transfer. We rely on appropriate legal mechanisms (such as standard contractual clauses) where required.

5. Use of AI Tools

We use Anthropic’s Claude AI assistant to support our work. Specifically, we use AI to help with writing, brainstorming, planning, content creation, and meeting summarization.

We never input your financial information, payment details, or sensitive personal data into AI tools.

We may, in the course of running our business, send AI tools content that includes general information about clients or program participants (for example, drafting a follow-up email or summarizing a meeting). Anthropic’s privacy policy governs how it handles data we send.

If you have concerns about AI use in our business, contact us at lorinsilva.com/contact

6. Email Marketing

If you join our email list, you will receive marketing emails from us. You can unsubscribe at any time using the link at the bottom of every email. If you unsubscribe, you may still receive transactional emails (invoices, program access, support replies) related to active engagements.

We comply with the CAN-SPAM Act. We do not share your email address with other marketers.

7. Cookies and Tracking

Our website uses cookies and similar technologies to remember your preferences, understand how you use the site, and improve your experience. Cookies are small text files stored on your device.

We may use:

Essential cookies: Required for the site to function
Analytics cookies: Help us understand site usage (for example, Google Analytics)
Marketing cookies: May be used by tools like the Meta Pixel or LinkedIn Insight Tag if installed, to show you relevant content
Web beacons and tracking pixels: Our email platform (MailerLite/HootHost) uses small invisible images in emails to track whether emails were opened and which links were clicked. This helps us understand engagement.

You can disable cookies through your browser settings. Some parts of the site may not work properly if you do.

For more detail, see our Cookie Notice.

8. Your Privacy Rights

If you are a California resident (CCPA / CPRA)

You have the right to:

Know what personal information we collect, use, and disclose about you
Request a copy of your personal information
Request that we delete your personal information
Correct inaccurate personal information
Opt out of the sale or sharing of personal information (we do not sell your information)
Limit the use of sensitive personal information
Not be discriminated against for exercising your rights

To exercise any of these rights, contact us at lorinsilva.com/contact with the subject line “Privacy Request.” We will verify your identity before responding and will reply within the timeframes required by law.

If you are in the European Economic Area or United Kingdom (GDPR)

You have the right to:

Access the personal information we hold about you
Correct inaccurate or incomplete information
Delete your personal information (“right to be forgotten”)
Restrict or object to the processing of your information
Data portability (receive your information in a portable format)
Withdraw consent at any time
Lodge a complaint with your local data protection supervisory authority

To exercise these rights, contact us at lorinsilva.com/contact.

Everyone

You can unsubscribe from marketing emails at any time using the link in any email. You can also email us to update or remove your information from our records.

9. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information. This includes secure passwords, two-factor authentication where available, and limiting access to people who need it.

No system is perfectly secure. If we ever experience a data breach affecting your personal information, we will notify you as required by law.

10. Data Retention

We keep your information for as long as we need it to deliver our services, comply with legal and tax obligations, resolve disputes, and enforce our agreements. When we no longer need it, we delete or anonymize it.

If you ask us to delete your information, we will do so unless we are legally required to keep it.

11. Children’s Privacy

Our website and programs are intended for adults. We do not knowingly collect personal information from anyone under 13. If you believe a child has given us their information, contact us at lorinsilva.com/contact and we will delete it.

12. Third-Party Links

Our website may link to third-party sites (for example, Canva designs, Google Drive resources, social media profiles). We are not responsible for the privacy practices of those sites. Read their privacy policies before sharing information with them.

13. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the “Last Updated” date at the top. If the changes are significant, we will notify you by email or through a notice on the website.

Your continued use of lorinsilva.com after changes are posted means you accept the updated policy.

14. Contact Us

Questions, requests, or concerns about this Privacy Policy or your information?

We aim to respond within five business days.

This policy is governed by the laws of the State of California.